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The “new marketing” or “Internet Marketing” buzz seems to hum a little louder by each passing light of day. You don’t have to look to hard to see some potent case studies of extreme good luck built with low budget internet marketing campaigns. This seems to be the most powerful aspect of internet marketing, extreme exposure for extremely low costs.

To fully take superior situation of the internet marketing opportunities you need the correct tools, after all how do you horsemanship one email marketing campaign through just a copy of outlook express? That’s right… you don’t. To keep costs down there are more great open source internet marketing tools available if you know where to look.

E-mail Marketing

E-mail marketing is every extremely powerful way to keep in contiguity with clients, prospective clients, and diligence colleges. Many e-mail marketing packages are expensive (charging monthly, or per the footing of emails sent out) or lack any quality features.

• OpeneMM - Fully functional e-mail marketing pacakge
• PHPList - Newsletter
• WebInsta - Mailing List Software

Search Engine Marketing

Pay Per Click

• Adwords Editor - Campaign management desktop software
• Traffic Estimator - Keyword Research
• Keyword Selector Tool - Keyword Research

Organic Ranking Tools

• SEO Digger (Find out the sort of keywords your site ranks for)
• Google WebMaster Central (Ranking, Spidering, and Click through facts)
• WebSiteGrader (Common elements to look for in optimizing a site for natural search)
• Link Research Tool
• Backlink Finder - Find backlinks from competitors website
• SEODirectory Wiki - List of lots of free links

Tracking your website

A clear picture of how your website is measuring up in your internet marketing efforts is an invaluable asset. With current internet marketing techniques in that place are several areas and methods to execute so.

• Google Analytics - Standard Tracking / Conversions / etc
• 103Beez - Search Engine Optimization / Ranking Tracking
• FeedBurner - RSS Tracking
• Feed Blitz - Email Tracking

Podcasting

Podcasting is big, very big. Despite the power of podcasting now, it is and nothing else going to gain more steam, listeners, and power. Now is the time to hop onto the bandwagon… and penetrate what? There are tools that can help you.

• Odeo - Record, Host and Publish your podcast for free
• GCast - Record, Host and Publish
• Wild Voice - Record, edit, and convert your podcast into a finished show
• Audacity - Record, Edit, and Convert your podcast to MP3
• Wordpress + Podpress - Post & Publish your Podcast

Social Media

The power of social media is huge, however so many people have yet to explore it or try and take advantage of it. These tools will make your marketing efforts easier.

King of Apps

• MoodBlast - Publish to tons of social media outlets including YouTube, Twitter, Blog, Facebook, Flickr, etc

Twitter

• Twidget - Mac twitter widget
• Twitbox - Windows half-suppressed laugh widget

FlickR

• Uploading Tools
• Upload via e-mail
• Turn Blog into a “MoBlog”
• FlickR River - View photos in the same manner with an endless river
• GratePic - post, make comments and rate photos on flickr
• Statr - Track statistics for FlickR

Delicious

• FireFox plugin
• Save Buttons for website integration
• Feedburner and Delicious top saved pages applet
• AutoBlogger, least bit delicious bookmarks into a blog

Digg

• Add Digg buttons & Badgets to your site
• Digg Spy - monitor all stories in real time
• Digg Search - advanced look into for digg stories
• Riggulations - See the relationships of digg users to each other
• Digg Notify - track stories you have submitted
• Digg Trends